Brand New Betting Sites UK 2026 - Best New Online Bookmakers
Many sites for sports betting are popping up within the UK online gambling market. They offer many exciting features, such as the opportunity to bet on sports events from all over the world, use betting exchange platforms and claim various promotions such as 1 x £10 free bet on any qualifying wagers. But if you're looking for a new betting site, you should know they aren't all the same. That's why we're here to help you out with your choice. By providing you with the best new bookies for UK players who offer the top sports wagering opportunities.
How do we help you find the best betting sites in 2026?
Our team of experts is striving to gather in one place a full information for all the best UK betting sites for customers residing the the UK. We are always browsing around the online gambling world to discover what's new, what's old and what's gold. That way we can make sure you have the most up-to-date info on which are the best bookies for you to try. We focus our efforts on a wide variety of sites that welcome UK players.
Football betting sites
When we're reviewing the best new football betting sites, we're looking not only at the most popular leagues. After all, almost every bookie has a great selection of matches from the Premier League, the Eredivisi, La Liga, the Bundesleague and the Champions League. But we're trying to show you also the sites which feature much more specialized events. Like U18 championships taking place in South America. Or women's divisions from North America. Regional African matches and competitions which are run within Asia or Australia. Sure enough, we take into consideration how many of those options are available for live betting, whether you'd be able to get good odds and what extra features are there for you to play with. We pay attention to the bonuses specifically tailored to football matches, such as the get 3 x £10 free bets when you wager on the Champions League and so on. That's how we can be sure we offer you the best bookies in the UK when it comes to an all-around gambling experience and not just a selection of a few of the main European tournaments.
Horse racing betting sites
When it comes to betting on horse racing, we also take a rather detailed approach. We check what UK and Irish horse racing events are available but we pay attention to whether the bookie offers races from other countries. Such as the USA, Italy, Spain, Mexico and so on. That's done to make sure that we've got you fully covered when you're looking for the best horse racing betting site available in the UK.
Other online sports betting sites
And even though horse racing and football are the most popular sports to bet on within the UK market, we also make sure to gather detailed information on other disciplines and bookies who specialize in them. Because there are plenty of other interesting events happening world-wide and there are various markets which can give you quite a good payout. So, we look for best UK sports betting sites that specialize in eSports, niche sports like darts and snooker, cricket or tennis and whatever else you can think of.
New sports betting offers with the best online betting sites
The best betting sites offer new customers a wide variety of bonuses to pick from. So when you sign up as a new player, you'd be easily able to get £30 in free bets on your first deposit, £40 in free bets on your first qualifying wager or even a £10 free bet with no deposit required. Let's take a look at some of the most popular promotions available for new UK customers.
Welcome bonuses
The new customers offers are available with almost any UK betting site. They offer you some bonus money when you sign up as a new player and make your first deposit. The bonuses can reach massive amounts, such as max £1,000 or even more which allows you to check out a wide range of betting options with promo cash given to you by the platform. Of course, wagering is required but it commonly consistes of 7x or 10x the bonus plus deposit wagered on sports within 7 days of claiming the promotion or with a time limit of up to 30 days.
Free bets
The betting platforms offer plenty of free bets as a new cust offer, too. This allows new UK customers to get lots of extra money to play on their favorite sports, with the difference being that you're getting certain amounts of tokens which are eligible for specific wagers only. You'll find a wide variety of opportunities, such as the chance to get 3 x £10 free fixed odds bets once you deposit or some acca free bets within 10 hours of settlement of your qualifying wager. In many cases new members can get £30 in free bets with no deposit required or promotions like a £10 free bet as cashback.
Most of those offers available to new UK+ROI customers are available once you've placed your qualifying wager. In other words, you need to sign up, opt-in, make a minimum deposit and then bet on qualifying events. Once your bet settles, you'd be able to receive whatever the promotion entails, be it 4 x £5 free bets, £40 in free bets, some money back as a free bet up to £25 or something of that kind.
Best odds guaranteed
That's another specialized promotion which is offered on horse racing only. The best odds guaranteed bonus means that if you wager on a horse racing event and later the odds change, you'd get paid your winnings (if you manage to win) according the best odds, thus getting a higher payout than you would have.
How to create your betting account with the new betting sites UK?
When you've decided where to sign up, it's time to get started with creating your new account. The button which allows you to register as a new player is almost always within the top right corner of the page. So, once you enter the website of the bookie, you'd see it right away. Once you've clicked it, you'll see a form where you have to fill in:
- name
- address and country of residence
- currency
- phone
- username
- password
- promo code (optional)
Finally you just need to confirm and, on rare cases, verify your contact info. When ready, you'd be able to log in and start browsing through the various betting markets.
Find the best sports to bet on with new bookmakers in the UK
The bookies accepting new customers from the UK offer you plenty of interesting features, various disciplines and many events. They're trying to provide you with many advantages in order to stay out of the crowd, especially when competing with the already established brands.
Sports markets
The availability of betting markets is usually much bigger with the new UK bookmakers. They're trying to carve their path and that's why they're attempting to provide you with almost all options available within the betting world. Regardless of whether you're looking for some straightforward betting markets which wll allow you to risk less or some of the most extravagant and risky opportunities with huge potential payout, they're all there and readily available.
Top UK odds
As well as a wide variety of betting markets, the new bookies that operate in the UK offer much better odds. The reason is the same as above: they're trying to enter quite a saturated market and they're looking for something to set them apart. That's why the new UK betting sites offer rather great deals to their new customers.
In-play betting functionality
In-play betting is one of the most exciting functions you'd be able to use as a new UK customer with the best bookies on the market. That allows you to easily place your wagers while the event's unraveling so as to take advantage of seeing what's happening live and changing your wagers before the bookmaker's managed to switch the odds. That's one of the most popular benefits of in-play betting: the opportunity to get much better deals because the odds are changing in real time.
Payment methods available with the best new betting sites in the UK
New customers with the best betting sites within the UK can make use of a wide variety of payment methods. Those are compiled in a way allowing you to enhance your betting experience with instant deposits and close to instant withdrawals. They include:
- Cards: With Visa and Mastercard (sometimes Visa Electron and Maestro are also featured) you'd be able to credit money in your account right away while withdrawals are usually processed with 1-3 business days.
- Apple Pay and Google Pay: Those methods are usually offered on deposits only.
- e-Wallets: These include either Paypal, Skrill and Neteller or all the three at once. Still, keep in mind that if you deposit through Skrill or Neteller, you'd not be able to claim the welcome bonus for new players, regardless of whether it credits you bonus money or free bets.
- Open Banking: This payment options is available on some sites and some banks only and it allows you to take advantage of instant bank transfers both for deposits and for withdrawals.
- Standard bank transfer; That's the slowest method which can take 3-5 business days for both top ups and payouts but it's the one with highest limits.
Many of the new betting sites offer crypto payments, too, allowing you to use Bitcoin, Dogecoin, Ethereum, Tron, XRP and other digital currencies for instant deposits and withdrawals.
Check out the top betting sites in the UK on mobile
If you're the kind of player who's always on the go and fancies having excellent betting opportunities wherever they are, then you'd be easily able to discover such an experience with all of the new bookies on our list. Those sites offer a specialized betting app, most commonly through web-based technologies. So, you can simply head towards their site on your phone's browser and they'll adapt to your screen. Then you'd be able to start placing your wagers, claiming the bonuses and using all the site has to offer on mobile.
A list of UK betting sites: Find the top 10 betting sites and new online bookmakers for 2026
And now's the time to see which are UK's best betting sites available to new customers online who're looking for the most exciting betting experience and plenty of promotional offers:
- Velobet: A top-notch betting site with hundreds of in-play events and thousands of pre-match betting opportunities, many bonus offers to play with and a great selection of extra functions to make it worth your time.
- Freshbet: One of the most popular betting sites where you'd be able to discover many great option to pick from, with sports and events from all over the world, plenty of great odds and wonderful bonuses.
- Betswagger: With Betswagger you'd be able to discover every sport you might want to wager on, with a great variety of events, many in-play betting opportunities and, sure enough, a wide selection of bonuses.
- 30bet: You'd be able to easily discover the most popular and plenty of niche sports to wager on with various free bet offers at 30bet.
- Cosmobet: If you're up for some top-tier betting entertainment where you'd be able to place your wagers on thousands of events, with many of them running in-play with live streaming included, Cosmobet is your go-to.
- Goldenbet: Another must-try when it comes to new betting sites with plenty of features and a wide variety of bonuses is Goldenbet. They're one of the best UK bookies you'd get to experience and they certainly know how to offer you a top-tier entertainment.
- Qbet: Or you can easily switch to Qbet for your next betting adventure if you want to find not only thousands of events but many bonuses, too, with hundreds of pounds worth of free bets to claim.
- Mystake: Even though they're heavily focusing on their casino collection, Mystake's got a lot to offer when it comes to sports betting, too, with some of the most exciting events, odds and features available. Plenty of bonuses are also on the table for new and existing customers.
- Rolletto: Another top-tier crypto site which features heavily loaded promotions for sports betting with thousands of events and hundreds of markets with great odds to wager your bonus funds on.
- GQbet: One of the newest gambling sites on the UK market that welcomes you with exciting deals and a wide variety of opportunities.
Football, tennis, horse racing, cricket, eSports... all of them and hundreds more are available with the top-notch betting sites where new customers can claim a wide variety of free bets and discover plenty of betting markets to test their luck on.
Brand new betting sites FAQs
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Is playing with new UK betting sites safe?
Yes, regardless of whether you're playing on desktop or through the betting app, wagering with the best betting sites on the UK makert is fully safe. The only thing you should pay attention to is whether you're wagering with an UK licensed bookie.
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Where are new UK betting sites licensed?
Some of the sites that operate on the UK betting scene and accept new GB customers are licensed by the UK Gambling Commission while other bookies are licensed off-shore, most commonly by the Curacao Gaming Control Board.
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Are there casino games with the best online bookmakers?
Yes, many of the betting platforms that offer the best sportsbooks for customers residing in the UK also feature plenty of casino games. And they even have special casino bonuses, too, such as the opportunity to claim 50 free spins on Big Bass Splash.
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What is the minimum deposit required to get started with a new UK betting site?
With most new betting sites you'd be able to sign up as a new player and get started with pre-match and in-play betting on a min deposit of £10 only. There are also bookies which accept a min deposit as low as £1. Usually, though, you won't be able to claim the bonuses for new UK customers on top ups which are less than £10.